away
I interviewed 38 creatives and influencers for The Places We Return To, Away's premier and limited-edition holiday travel book.
EADEM
I wrote the brand voice, messaging and website copy, created the editorial content strategy and assigned and edited all essays and articles for the brand’s launch.
Warby Parker
I crafted reading flow charts, city literary guides and frame names for everyone's favorite online eyewear purveyor.
j.Crew
As a staff writer on the womenswear team, I wrote romance, email and social media copy.
HUDSON WILDER
I articulated the brand voice and wrote website copy for the company’s launch.
Skills
Writing. Editing. Strategy.
Four one nine
I created the brand name, messaging, website and marketing materials for this creative studio and agency.
Loeffler Randall
I wrote email copy for the luxury footwear brand’s Pre-Fall 2016 collection.
SELECT Clients
Away / Credo Beauty / Derris / DKNY / EADEM / Four One Nine / Harry’s / Hudson Wilder / J.Crew / Of Mercer / &Open
Bobbi Brown
I wrote emails, e-commerce copy, social media posts and 2D seasonal collections as a digital copywriter.
of mercer
I rewrote all website and product copy in a more irreverent, playful tone for the women’s workwear brand.
Kate SPade
I wrote all e-commerce refresh, product description and email marketing copy for Kate Spade.
Harry’s
I helped articulate the company's values and behaviors, thanks to direct insights from their executive team.
